And this is coming from a girl who completely adores my business, the work I get to do, and the people I work with. But what about the people who share the kitchen that you now call an office? I sent one email, made 17k on a day when many, many people lost money. Really great advice for business and growth!
You are comforting me in the deepest way and supporting me more than I thought possible. Your message is such a gift. And, she offers a 3 month content calendar to compliment the episode?!
I truly feel blessed and grateful for all Amy has to offer! I am an over-the-moon fan! Apple Podcasts Preview. Customer Reviews. Top Podcasts In Business.
The Ramsey Show. Ramsey Network. Planet Money. Andy Frisella to0. The Tim Ferriss Show. AMY: A million percent on the stories. Same thing for me and same for all of my students. They are just so fun and easy to consume. As we know, video content is preferred more and more and the reason I love Instagram stories so much is that this means there are now millions of people every single day waiting for the right content to show up for them on Instagram stories. Instagram stories are really the easiest way for your followers to directly message you and for you to open up a conversation with them.
Instagram has actually told us that the stats show that one in five Instagram stories leads to a direct message. AMY: You are so right. I like how you put it. There are millions of people every single day waiting for the right content to show up for them on Instagram stories. So take it away. Before we get all the way to the list-building strategy I want to just take a few seconds to talk about creating really high-quality Instagram stories before we start trying to get people to join our email list they need to actually watch our Instagram stories.
AMY: Okay, perfect. As you are creating Instagram stories I want you to know what you hope to accomplish through your story and what you want your followers to do with your story.
I see a lot of folks creating Instagram stories right now without a purpose or intention. They may just be showing bits and pieces of their day or what they had for dinner or what their kids are doing this weekend, a little bit of their work.
They are showing all of these different types of content. But there is really no purpose or strategy to them. The best Instagram stories are going to be those that are created with that clear purpose in mind. Really, the reason we want to be strategic on our Instagram stories is because we want people to watch them so that we then do have the opportunity to have these conversations.
Instagram stories can be about you, what you enjoy, your personal life. AMY: My favorite. But if creating those types of stories there needs to be a purpose behind them. Those types of stories are really great for getting your followers closer to you and what you do. I call this creating a story art in your Instagram story.
I want us to think about what all good stories have. The exact same thing is true with Instagram stories. As you are creating Instagram stories I want you to use the beginning of your story to set the tone for your followers. You should really let them know at the very beginning in your first video, or the first thing you are going to show on your screen, what the story is about and what they can expect.
The reason we do this is that we want to give them an out from the very beginning. We do this because it is very annoying for our followers to come into a story halfway through an experience. I know it annoys me. Amy I have a question for you. AMY: Okay. I know we are all fans of Hobie. AMY: Oh god no! We will not watch that.
Well, I am, okay, yes. How annoying is that? You have to pause the show. I hate it. So what they are going to do is learn and come to expect the fact that they are always going to be lost when they tune in to your Instagram stories so they are just not going to do it. AMY: I never even thought of it like that, Tyler. Okay, this is good. Keep going, this is good. Take them on a journey. Show them something fun or meaningful or educational that they can use.
This is where you can answer their questions. You can even highlight your products or services here and talk about what you do. That content needs to be engaging and actionable and valuable for the folks who have decided to follow us online. Maybe mix in a photo with a few videos and maybe a boomerang, these different features Instagram has built in for you.
That just keeps your audience engaged with the different types of content instead of just doing the same graphic or same video or same talking head video over and over and over again.
But then the end of the satyr is so, so important. This is where we need to wrap it all up really nicely and put a bow on it. You need your Instagram story to have some kind of conclusion.
Our brains literally cannot handle a cliffhanger. We need something at the end. We need a resolution at the end of our Instagram stories. Why would they watch it when there is never any conclusion for them? I want you to get used to always wrapping your Instagram story up with some kind of conclusion.
There are a few ways you can do this. Point your followers to your feed. I love this strategy of starting a conversation in an Instagram story and finish the conversation in the posts on your feed. Tell folks in the post on your feed to go to your Instagram story to learn more about this idea or to see behind the scenes.
You create a really great kind of system of people consuming all of your content. InstaStories allow you to open up that opportunity to have a conversation. She was committed to doing them really well and she started an Instagram story.
She was going on a trip for her business and she did on the plane, getting to the city, checking in to her hotel. She said she was going to have a nice night in before her meetings the next day. Then her Instagram story ended. I was so annoyed.
I texted her and demanded to know what she ordered for dinner. Why would you start an Instagram story and take me on an experience and not let me finish being a part of the experience with you? AMY: I love it. We just get invested in these stories and we do want to know how it ends. This is good. I never thought of it this way. I was so annoyed with her.
Listen, I get it. Life gets in the way. You have Real Housewives to watch. You have a lot going on. Social media is all about building these expectations and habits with our communities. They are more likely to watch the whole story and are also more likely to watch your content again and again and again. You want them to be retained throughout the whole experience. You want them to come back again and again and again. AMY: I have some nuts and bolts questions for you about what you just went over.
The first question is: A story could be three second videos of a talking head or some talking head and some images or whatever.
How long is too long and what does this look like? Instagram stories do get painfully long sometimes. My rule of thumb and what I share with my students is that you should never let the dashes turn into dots.
If your dashes have turned into dots because you have so many crammed in there it is way too much content.
I have kind of found that the magic number, for at least my community, is pieces of content in a hour period. I know one influencer online shares really long Instagram stories. You need to have a clear introduction, a clear piece of content with something actionable or education or valuable for folks, and then you need to wrap it up at the end. AMY: I love dashes turning to dots. That is so good. My other nuts and bolts question…I feel like your lighting is really good when I watch your stories.
What are you doing? My listeners always want to know about the technology side of it. Is there a light that you are standing in front of? AMY: Oh, good idea. A black and white filter will make you look incredible in ways you never dreamt possible.
AMY: So true. You are so right. I love this. Stand in front of a window if you can with natural lighting in any way. Words on the screen. Talk to me about that. About a month ago I started doing captions on all of my videos on Instagram stories.
It started out as an accessibility thing. In our community we have members of our community who are deaf or hard of hearing or may have some issues consuming content that they are hearing. We are giving them different ways at which they can learn and consume content. That bled over into what I am doing on Instagram stories. I also believe that retention is kind of what informs the algorithm for how people are seeing the rest of your content in Instagram. AMY: I absolutely love it.
I have a confession in that sometimes Hobie likes to watch some our favorite shows at night time. Billions is one. Are you watching that yet, Tyler? AMY: Oh my gosh! I am following suit in terms of adding the words. Thank you for that. We want to make an impact on our viewers. We want to have an experience. We also want to make sure we keep the end in mind. How do we take it to the next level and actually grow our email list through Instagram stories?
TYLER: The first thing with that strategy in place I want you to get used to posting more consistently and more regularly. Also, start using features with Instagram stories like polls that allow you to drive interaction. They can grow to expect that response and engagement from you.
Working with Amy changed my whole life. Look at your situation right now. Do you want to stay in the same place, or are you willing to take a risk and build a better life? I never thought of myself as someone who enjoys business or enjoys selling…I could not have done this without Amy and her teaching. Highlights: » Discover the secrets of what makes a course sell and what makes a course flop. MODULE 02 Validating Your Course Idea Nothing is scarier than investing time, energy, and money into your course, only to find out, after the fact, that nobody is willing to pay for it.
Yet, this is the nightmare that most course creators find themselves in. Highlights: » Learn the 3 best ways to validate your course idea before you spend time and money creating it.
Hint: this is the key to eliminating overwhelm while nearly guaranteeing that what you create will be a profitable hit. Raise your hand if you have this problem: You want to make sure that you literally get all your ideas out of your head, but quickly find that the process spirals into an uncontrollable, overwhelming mess. Totally get it. Highlights: » The Art and Science of Naming your Course hint: the name alone can and will influence your course sales. Wherever you land on the spectrum, this Module will break down the recording phase into a simple, fun, and excuse-free process that guarantees you get your course expertly recorded in a matter of a week instead of months.
Highlights: » Implement the post-webinar replay strategy to make sure that your no-shows and non-registrants still have the best possible chance of enrolling. Ironically, this is where most course marketers lack confidence and give up too soon. I totally get it. I used to be terrified of delivering live webinars — and resisted doing anything that felt cheesy, artificial, or flat out awkward.
But getting comfortable delivering your live webinars is so…sooo…sooooo important to your success. Highlights: » How to be a PRO on your live webinar, even if the idea of delivering a webinar makes you want to crawl in a deep dark hole with an emotional support animal. Running through this checklist will save you from pretty much all of the embarrassing and expensive tech blunders and glitches that sabotage sales.
We do this to protect your time, attention and focus while sparing you from the intense overwhelm that stops most would-be course creators in their tracks.
0コメント