In general, you want this number to be low. This KPI is tied to load time and the corresponding user behaviors. There are plenty of key performance indicators tied to the effectiveness of how you market your application.
Naturally, you should also be reporting on any paid advertising and monitoring your app store analytics to see what is driving downloads. The platform and referral source where your customers discover and install your app is a key piece of knowledge that will inform the rest of your campaign. Is it via paid ads or links, organic mentions, or some combination of the two, and what is that ratio?
If you want to track this, you can do more of the same regarding successful sources and lower or adjust your marketing methods to the less advantageous ones.
This is the viral popularity or word of mouth surrounding your mobile app marketing. Virality can be measured in different ways, but a common method is to calculate the k factor by multiplying the number of mentions organic or paid by the corresponding conversion percentage.
However you track virality, determine one way of tracking it from the beginning and stick with it for the most complete and cohesive results. The range and type of channels that users use to access your application. Generally, you want to aim for variety in sources along with analyzing the type of source as it relates to its popularity with your target demographics and how the users who arrived via various channels behave once they download and install your app. The geographic location of your users — and subsequently their language too — may affect in-app purchases and ad revenue.
This mobile app metric can also inform your future mobile app marketing campaigns by letting you know which locations to target and which are already saturated. Tracking the demographics of your actual customer base as it compares to your target audience is an excellent way to judge the effectiveness of your marketing efforts.
Your user base can likely be grouped into several categories or collectives based on demographics, locations, in-app behaviors or other common characteristics. Grouping your users and seeing the patterns in their behavior can be a valuable learning experience or source of knowledge about your current and potential customers. This mobile app KPI applies to how the users arrived at your app and what they do once they download it.
It can also include other apps they have downloaded, social networks they participate in or websites they actively visit. Essentially, tracking behavioral metrics allows you to create a collection of user profiles and develop app features and marketing plans that tap into and take advantage of these behaviors. Perhaps the most important part of marketing and promoting your mobile app is the app store experience and how it attracts users — how they discover your app, decide whether to install and purchase it, and rate and review it.
Tracking the user path from the initial keyword search to the eventual purchase will let you see which keywords actually generate revenue and other positive or desired behaviors. In general, the lower number of views to install, the better. It shows that your advertising and app store listing are effective.
The more positive reviews you get, the better. Also, be attentive to the total number of them since that shows users are passionate and engaged enough to take the time to write a review of your app. Negative reviews also give you a chance to learn from critics what to improve, while positive reviews can show you features that you should boost, augment, or even consider upgrading to a premium version or a spin-off app. Sometimes you can learn the most about what people want from this kind of direct feedback.
Like app store reviews, the more positive ratings you get and the higher the average rating or score, the better. That said, because it takes less effort to rate an app, the number of ratings is not as indicative of passion or engagement as reviews are.
There are lots of key performance indicators that mobile app developers should consider at various points in the creation process. However, distilling all these apps into a coherent report or cohesive analysis — making them tell a story — is easier said than done.
To measure mobile app performance, app analytics tools like UXCam are essential. They monitor your app and give you the accurate data to track your KPIs. KPIs allow you to reflect on the progress of your business and take measures accordingly. For example, if your MAU are dropping, it could be an indicator that your marketing strategy is not working. Usually businesses set up recurring meetings for this. Coffee enthusiast. Working at UXCam. Leave me comments if you have any! Analyzing crashes in UXCam.
How do you measure mobile app performance? Why are KPIs important? What is a KPI report? Start a free app analysis. Learn more. App revenue. Google Play app revenue.
Gaming app revenue. Google Play gaming app revenue. Non-gaming app revenue. Non-gaming iOS app revenue. Non-gaming Google Play app revenue.
Subscription app revenue. Google Play subscription app revenue. Q2 Q4 Tencent Video. Monster Strike. Clash Royale. Honor of Kings. PUBG Mobile. Candy Crush Saga. Pokemon Go. Genshin Impact. Global retail conversion statistics show that mobile browsers are ineffective when compared to mobile apps.
An average user will view 5. Most users agree that retail mobile apps are superior to mobile sites. This is an increase of The total worth of mobile commerce has tripled in the past four years. Mobile shopping apps have proven more lucrative than mobile websites.
The reason for this is that mobile apps allow their users to store their customer information on their profiles. The third most popular social media platform in the US is Instagram, with It is closely followed by Facebook Messenger with Finally, Twitter takes the fifth spot with According to app usage statistics , India is the country with the biggest number of new app installs with over 6.
The US takes second place in worldwide app downloads with 3. WhatsApp, one of the most popular messaging apps in the world, is still the market leader in Great Britain. Google Play dominates the Indian app market. It had almost 7 billion downloads last year, while the Apple App Store had fewer than million.
It had over 2. Ever since Chinese apps started getting more recognition in , China has become one of the app industry market leaders. According to apps download statistics by country , India saw the most rapid growth in App Store downloads. In just three years, the number of total app downloads in India jumped up to 40 billion. Facebook is currently the market leader in the app industry. An average mobile device user has 80 apps installed on their devices but uses only 30 on a monthly basis.
According to mobile app statistics , Facebook has 2. Users between the ages of spend the most time using apps.
It depends on the number of active users and whether the app uses ads. The percentage of free iOS apps is Less than 0. As of July , Count Masters is one of the most popular games in the world, and it has been downloaded It beats its competition in the number of downloads of an app to this day. App statistics confirm that there are 6. Badoo is currently the most popular dating app with 60 million monthly active users.
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